If I am at home in the UK and look at the DLC store page I get the usual £32.99 price tag, as shown here.
https://gyazo.com/f2cc8b1e6aaccf193e6cdd88bcabd2f0
However if I am in Russia and check my cart, changing price from UK Pound Sterling to Russian federation Ruble, I get a totally different price.
https://gyazo.com/feedf346c5f74a4236f215df9930f4b5
930 Rubles or £9.99 Pound Sterling at best exchange rates.
Is this a bug or intentional?