In World of Tanks for example, if/when I lose my panzer I am back in the fight 5 mins later at only the cost of some gold - the key thing I need to play the game i.e the panzer isn't lost permanently along with whatever mods/upgrades I had on it.
In this game, if I lose (for example) my Victory, I have lost a multi million dollar ship and probably millions of dollars worth of upgrades. If I am sailing a fleet of Indiamen loaded to the gunwales with trade goods and I am attacked and lose then I lose both the ship(s) and the trade goods. Now, on one level, this if fair enough - I made the decision to sail and and reap the costs or benefits accordingly. I have been playing for a while and have the resources and clan support (love you CKA) to replace those losses with little pain.
Newer players, particularly newbies and those who haven't yet managed or want to join a clan don't always have access to that level of support. If they lose ships then unlike WOT they are gone for good and its multiple hours of trading or mission grinding to get back to where they were originally.
That I think is the key problem. If I was a newbie and kept getting ganked (yes I know its part of the game and a legitimate tactic) then I am not sure I could be bothered to keep grinding trade or combat missions only to get back to where I was prior to ship loss. Feedback I get from players I chat to in game constantly refers to this issue. Its such a loss of time/effort and for casual players its quite disheartening. There are plenty of games out there and I feel that making it hard for newbies to get established isn't wise.
I'd like to see the safe zones taken back to what they were and bring back the "heavy" support for players attacked in those areas. I'd also like to see the reinforcements arrive automatically and not expect a player to have to remember to press the call for reinforcements key. By doing this, players will feel more confident in going about their business and getting hooked by the game and venturing out into the wider world. I feel this would have the advantage of encouraging newer players to sail, fight and trade knowing that there is a far more likely chance of getting to their destination and getting some value from their time investment.
I'd also like to see the PVE missions in safe zones close. I have rescued/been rescued a number of times when enemy players have dropped into the battles after the AI is mostly sunk and our ships are battered and in need of repairs.
I think the main thing is to make the game more user friendly for the casual player so as to encourage them to come back and grow the population. The more players we have, in time, the more PVP there will be for those focused on that.
Sail safe all!