GW2 has a system where players form guilds for various purposes, like most games. GW2 guilds get reputation from players playing the game or just logging in each day, plus if a guild gets X players logged in at the same time it enables a guild mission that the players can complete together for more reputation and other rewards. This encourages players to log in regularly and play together, which in turn leads to more activity and more focus as a group. This is better gameplay for all.
I think this game would benefit from a similar system. For example:
- Factions get reputation for logging in, completing missions, killing players, etc. This reputation can be spent on things like lowering transaction costs (on the AH), unique skins, and so on.
- Clans get reputation for activity that they can spend both on their faction and also on just the clan.
- A daily mission or assignment that encourages them to sail together as a fleet, ideally in a pvp zone.
The basic gist of the idea is to have a 1) daily system that 2) is based on faction and guilds that 3) encourages people to play as a group for the benefit of the group. This will build community and get organized factions rolling quickly, which in turn will make a better game.