Use polls people, that way you make it easier for the dev to see which ideas are good for the player and which are not.
I agree with you, most people run away from fights, and more xp and gold reward would fix the problem since the ganker would get their PVP and the one being ganked would get xp/gold.
I don't enjoy ganking people and usually don't mess with smaller ships, but a couple of hour ago I had a renome chasing my constitution I payed no attention to it because I thought he was just on the same path as I was, but since he was staying on my side, ok I'll give you your fight I thought, he was a US flag captain named Pad, I think, and he kicked my ass more than I dare to admit, and I loved it , though at the moment I was so embarrassed that I didn't even replied his Gf message.